MCS * 3030 – Research Methods F,W (3-0) [0.50]

This course examines the concepts, principles and practices for consumer, market and product development research processes. Topics include research problem definition, research objectives, research design, measurement, sampling methods, execution and research management, analysis and interpretation, and report writing. (Also offered through Distance Education format.)

Posted By : maggie
Posted On : October 16, 2012

Is the textbook recommended by the student? No
Did the student enjoy the professor? Yes
Professor : scott coldwell

Comment :
great course and professor. definitely an important course for marketing students. i always find myself digging back notes from this class. go to class and pay attention, and prof coldwell will reward you accordingly
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