This course covers the marketing of both products and services. Students will be introduced to the theoretical concepts through lectures and class discussions and have the opportunity to apply these concepts through case analysis and discussion. (Also offered through Distance Education format.)
Posted On : May 11, 2015
Is the textbook recommended by the student? No
Did the student enjoy the professor? Yes
Professor : Meza
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Posted On : March 3, 2011
Comment :
Posted On : March 3, 2011
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