HTM * 3080 – Hospitality and Tourism Marketing F,W (3-0) [0.50]

This course focuses on major marketing decisions that hospitality managers face in generating and sustaining demand for their products and services. Course content includes marketing strategies and practices, segmentation and target marketing, positioning and branding, pricing, promotions, personal selling, and distribution system decisions for all hospitality and tourism related businesses.

There are no comments for this course.