This course teaches students decision making theory and the methods of analysis that support decision making in the marketing discipline. Topics include customer, competitor and market analysis and methods such as forecasting and decision modeling.
This course teaches students decision making theory and the methods of analysis that support decision making in the marketing discipline. Topics include customer, competitor and market analysis and methods such as forecasting and decision modeling.
Posted On : April 15, 2013
Is the textbook recommended by the student? No
Did the student enjoy the professor? No
Professor : Dr. Islam
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Posted On : January 29, 2011
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